Web Development – Top 10 Tips to Help Conversions on Your Website

Millions of prospective customers surf the web daily giving you an ideal platform for showcasing and selling your products and services. Web design and content are key elements that determine how successful your website is in converting prospective customers to real customers.

Here are ten web design and content tips to allow you to extract maximum benefit from your website and greatly increase your chances of conversions.

Great copy

First impression is the last impression! Use attractive copy on your website. It must effectively convey to customers what they can expect from your site and excite them about your products and services.

Effective headline on each page

Assign an intriguing and unique headline to every web page on your site. Headlines should clearly explain the content that follows on the web page, arouse interest and make visitors want to investigate further.

Attractive site to sustain interest

Make your website attractive and appealing to encourage visitors to explore your products and services. An effective look sustains visitor interest and ensures repeat visits to your site. The more appealing your website is to visitors, the greater your chances of turning visitors into customers.

Persuasive language

Content tone, style and chosen copy have a significant impact on visitor perceptions about your website. Positive, persuasive and convincing language can turn even the most skeptical visitors into loyal customers while esoteric, overly exaggerated or dumbed down language can greatly lower your chances of conversion.

Clear and concise subheadings

Subheadings, popularly known as subheads, allow your customers to browse through information quickly and find what they need. Ensure your subheads are clear and concise, facilitate easy scanning of web page content and follow logically from page headlines.

Easy readability

Website content must be easy to read and understand. Avoid the use of overly technical or flowery language and poor color combinations that prevent smooth reading of content. The content should follow a logical sequence on a web page and between web pages for maximum impact.

Compelling offer and discounts

Make sale or discount offers on products and services easily visible on your site. If you do not allow customers to easily find products and services on sale, they will turn their attention to other websites, even if you have the best offers in town.

Get the word of mouth publicity

Effective web design and content can convince your customers that your website is the best site for spending their money on. Impressed and satisfied visitors can help you find many new customers through free word of mouth publicity and greatly increase your sales and website success.

Add complementary content

Use complementary pictures, testimonials and cartoons to establish your credibility and quality of service to new visitors. Complements help to capture visitor attention and favorably incline them towards your website, products and services.

Personalization

Your website should offer personalization such that users feel that their needs are being met directly. Such websites reflect confidence by making sure that the copy directly addresses all visitor needs and speaks to buyers in a positive tone.

Follows these tips to maximize the chances of conversion, increase revenue and turn your website into a profit-making machine.

Revealing the Firefox Secret Used by Top Web Developers and Power-Browsers

Profiles are one of the best kept secrets around regarding Mozilla Firefox (my browser of choice).

In the role of web site designer, I find it useful to have Firefox set up with various Extensions for helping test compliance, keep track of Google AdSense earnings, checking PageRank and Alexa rating, etc…

However, when I am simply surfing the internet, I don’t want to be weighed down by all these tools, cluttering up my status and toolbars. I like a slick, simple browser that looks good and works quickly.

Fortunately, I am able to have both of these scenarios in Firefox, through the wonder of Profiles.

How do Firefox Profiles work?

Firefox allows multiple users to set up the browser to suit their own specific needs and tastes, from Themes and Extensions to Bookmarks and Home Page.
Upon startup of Firefox, you are able to choose which user profile you would like to use.
So, you can now have a profile for your web development needs, one for your personal surfing, and even one for the kids (allowing you to increase Firefox’s security measures).
Each profile is independent of the others, so it’s like having a new installation for each user.

How do I activate Firefox Profiles?

1. Firstly, find the Firefox shortcut on your desktop (or create one from the .exe file).

2. Right-click it, and select properties.

3. Lastly, in the Target box, add ‘ -p’ without the apostrophes to the end of the target line (so that it reads something like ‘C:Program FilesMozillaFirefoxfirefox.exe -p’), and click OK.

Now when you start Firefox through this shortcut you will be prompted with the Profiles Manager box (as long as you do not already have an instance of Firefox open). It’s all self-explanatory from thereon.

For faster start-up, I advise that you keep two shortcuts on your desktop – one to load up Firefox as normal, and this new one to execute only when you want to change profile.

Tips and Tricks For Web Development – Some Useful Tools!

We are by-and-large, Mac users but most of these tools are cross platform and available on Windows and Linux with the exception of CSSEdit.

Netbeans. This is a fantastic IDE and when used with Xdebug it provides a superb PHP development environment with line-by-line debugging and all that the competition (Zend Studio) offers but it’s free!. BTW we are fans of Zend Studio just not the price tag!

This brings us onto Xdebug. This is a great php module/addon that when used with Netbeans provided great debugging facilities.

CVSDude. What’s that dude? CVSDude.com! this is a really great SVN hosting solution. We tried running our own SVN we tried other SVN providers and finally started using CVSDude for our Subversion Requirements. Most developers will know how important SVN is for team collaboration and without SVN it’s pretty much impossible to collaborate with a team working on a large project. CVSDude offer a cost effective SVN project hosting solution with many extras such as integrated Trac and Bugzilla. Support is great and it can all be managed via their web-based console.

SyncroSVNClient So this brings us onto Subversion clients, there’s allot out there but our favorite is SyncroSVNClient, easy to use, cost effective and reliable.

Safari and Web Inspector . We have experience of Firefox and Firebug and these are excellent tools but if you are a JS developer and have a Mac take a look at Safari’s JS debugger. On our Macs we found it took much less memory resources than Firebug and offers syntax highlighting in the JS code than makes it easier to ready and instantly see bugs in the code. While Firefox and Firebug do a great job Safari and Web Inspector do a top notch job at JS debugging. To enable the Safari Develop menu and Web Inspector, just close Safari and type (or copy/paste) the following command into Terminal.app (/Applications/Utilities): defaults write com.apple.Safari WebKitDeveloperExtras -bool true.

CSSEdit . Unfortunately only available on the Mac CSSEdit is a top notch CSS tool. Firebug for Firefox and Safari Web Inspector do a great job of CSS debugging class inspection and style over-riding so they are great for finding a CSS issue. However a tool we have found priceless on many occasions is CSSEdit by MacRabbit. This CSS editor allows you to browse any styles and override these much the same as FB and Web Inspector but with much more ease. The controls and interface are easy to use. New style attributes can be easily defined by using the GUI without the need to remember the syntax or have to go off hunting for a sample on Google. More information can be found here: http://macrabbit.com/cssedit/.

We hope this information helps!

There are many development tools out there and it’s never a case of one tool does all but our collection of tools certainly seem to be pretty definitive for building a large web-based application.

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